Best Coregistration Lead Sources
Let’s face it, not all coregistration lead sources are equal. Some vendors sell their leads over and over again, without telling you, and still charge quite a bit for them. Other vendors have been known to “seed” their lists with old, reworked, and even scraped prospect information. Unfortunaltely, that is all to common, so you have to choose your coregistration leads sources wisely.
One place to find quality vendors is my directory of coregistration leads sources . Admittedly, I have not personally used every one of those sources, but they have been carefully screened, and if I find out that a particular vendor is suspect, I take down my link to them.
When sorting through the various coregistration lead vendors, keep in mind that you don’t always get what you pay for. After all, by definition, coregistration leads are shared leads - people signed up for at least one, and probably several other offers simultaneously.
If you can, try to find out whether the vendor uses serial coregistration, and limits the number of offers that prospects are shown, or, as is sometimes true, shows them literally hundreds of offers at a time - or even worse, does that and uses “opt-out” rather than “opt-in” technology.
As you know, “opt-out” is an especially low quality lead, since the person has to take an action (uncheck the box) *not* to register for the offer.
“Opt-in”, on the other hand, means that the visitor has to at least check the box next to the offer, even if the form itself has been pre-populated with their information when they registered for earlier offers in the sequence.
That one simple step can make quite a difference in whether the coregistration leads that you are buying are qualified for your offer.
Keep in mind also that “live” delivery is quite a bit more expensive, since it entails a fair amount of technology. Ideally, you should probably test both live and bulk delivery to see what works best with your offers.
And by the way, “best” means giving you the best return on investment. You may find that “live” leads generate a higher percentage of opt-in confirmations, yet a lower return on your investment, since bulk leads are generally so much less expensive.
Finally, don’t forget that the best results from coregistration leads are often not achieved until you have “warmed up” your list and established your credibility with some good solid information. You need to evaluate coregistration lead sources over a period of time, and with a variety of offers before deciding which works best for your particular market.