Getting Free Email Leads via Coregistration
While our focus in the directory is on inexpensive coregistration leads, we recognize that not everyone has the resources to pay to build an email list. Coregistration is a way to get free opt-in leads for your list by cooperating with other publishers who also want to grow a list this way.
As you probably know, coregistration simply means that a prospect has signed up for more than one offer or type of information at the same time. You can list your newsletter in free ezine directories, but frankly, this doesn’t work very well. You are much better off hooking up with a network of other marketers through a coregistration site.
One such service that we’ve used ourselves in the past to get free email leads for our email marketing newsletter is run by a very successful internet marketer. His service allows you to build a list with free email leads by swapping “thank you” page real estate with other list owners.
With this method, you agree to put a form on your website advertising the newsletters of other publishers, and they agree to have your newsletter listed on their site. Instead of having to arrange these swaps yourself, however, you are much better off using a service that puts you in contact with a publisher network and automates the process of displaying everybody’s advertising.
If you are not using a reputable service, like the one suggested above, however … *watch out*. Plenty of sites advertise “free leads” as a way of attracting visitors to their site, in the hopes of selling those visitors other products. In most cases, however, those leads are worthless.
Either they have been given away over and over again, or they are “harvested” unethically, or they may be “aged”, which means the prospects on the list of free opt-ins submitted their information request many months ago.
More Sources of Free Email Leads
In addition to using a coregistration service, you can often get free email leads by publishing articles in major article directories, and posting a link back to a page on your site that contains an opt-in form. You can’t just publish one article, though; you need to publish on a regular basis, and keep on doing it.
Another method you can use to get free email leads is to issue Press Releases whenever there is something newsworthy happening in your business, such as release of a new product.
Blogging, tasteful commenting on other people’s blogs, and posting in forums that allow you to use a “signature” field that contains a link back to your web site are a few additional methods of getting free opt-in leads.
The problem with all of the methods mentioned above is that it takes a long time to build up traffic to your site, and only a small percentage of the people who visit your site will actually subcribe to your email list. Meanwhile, you’re still working your tail off writing more and more articles and press releases.
Frankly, when you think about all the work entailed in publishing articles, blog posts, forum comments, and press releases, you will see the value in having the work done for you, and simply buy home business leads from a reputable vendor. In most cases, the amount you pay for the leads is more than offset by the amount of time you save and can devote to other things, like building your business and fine-tuning your sales process.
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