Getting The Most From CoRegistration Leads
I can’t tell you how many phone calls and emails I get from subscribers and customers asking me “what works best” for getting good results from coregistration leads.
Unfortunately, I have to tell most of them that I can’t really give them a solid answer, and some think I’m being evasive. The truth is, though, there is no one “best” strategy with coreg leads, or even your own double opt-in confirmed subscribers gathered from a form on your website.
Why? Because what is “best” today might not be tomorrow, and what works in one market does not work in another. More than a few researchers have shown this over and over again.
In some markets, putting your link at the top of your email will get the highest click-through rate, while in others, the best rate is achieved if your link is closer to the bottom - or even in the P.S.
A great subject line for one market might be a dog in a different market. Long emails may work best for a while, and then suddenly you find yourself getting better results with short emails.
I mention in my email marketing ebook “The Email Profit Formula” that both the late Corey Rudl and the legendary Mark Joyner did extensive testing on which days of the week got the best open-rates and click-through rates.
Both tested carefully - and got different results!
My own response rates are dismal on the weekends, but quite good on weekdays. But a year ago, I was getting good results sending my emails in the evenings, and even on the weekends.
The ONE thing that has remained fairly stable in my own experience with email marketing is the fact that the greatest number of “unsubscribes” that I get from *any* list occur on the first three or four emails. At least in the markets that I write for, and given my style, people seem to stick with me *IF* they get past those first few emails.
Among my customers at Nitro List Builder, those who report the best results invariably are split-testing various subject lines and content sequences, and tracking their campaigns. They also tend to buy leads in large volume, knowing that they need some leads for testing, and others for their campaigns that are already working.
They also apparently understand that it takes a while to “warm up” a list for the best result, and that what is more important is the long-term responsiveness of the list, rather than how much response they get from the first one or two emails.
The bottom line here is that email marketing is part art, and part science. And the landscape seems to change every few months. The only way to maintain your success is to track and test your results, and be prepared to ADAPT when things change.
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