What is a co-registration leads service?

You get a co-registration email lead when a visitor on a site requests information for your offer as part of registering for other information. Typically, the visitor is offered several choices for information to be sent to them. Some co-registration leads services will target a particular audience and resell that list as it comes in, and some will ask advertisers to write their own offer and place it on one or more sites to collect the desired list. Typically, the advertiser is charged on a "pay per lead" or "pay per subscriber" basis and depending on the desirability of the offer and the traffic to the site, a significant list can be built rapidly at reasonable cost. Just to give you an example, the fresh email leads that I obtain using co-registration services, and offer for sale at www.NitroListBuilder.com, cut your cost to just a penny per name.

What exactly is a co-registration lead?

Coregistration leads are gathered when someone registers for one thing (for instance, a free membership, or a magazine subscription) and then is offered more information on a related topic (such as making money from home). In another case, they might be visiting a website targeted to entrepeneurs, and be presented a popup asking if they would like free information by email. It can also be done using a generic splash page that informs them they will hear about multiple business opportunities if they provide their contact information. These are usually "popunder" or "popup on exit" type pages, or they are presented on a "thank you" page. Yet another way to do it is to "register" the participant for one service (e.g., a search engine listing, or a free email account) and then present them a page asking if they would like information in certain related categories. You've probably co-registered yourself that way more than a few times and didn't even realize it.

Do co-registration services pay people to subscribe, or offer other incentives?

There are lists (see the Freebie Seekers page of this Directory) that offer names of their members who opt in and are paid or offered to win something for doing so. Unless your offer has a similar theme (you want to give them something or pay them to be a lead) I would recommend caution on this kind of list. Personally, I don't use them, because the participants might be more interested in the free gift than in the information they will later receive.

Are there different kinds of Co-Registration Leads Lists?

Yes, there are three basic kinds. For a detailed explanation of co-registration lists, subscribe to my free Five Day E-course. In brief, co-registration services present site visitors with a number of offers with check boxes next to them to indicate they want to receive information on the offers. There are two basic kinds of options here: The visitor usually has to "Opt In" by checking the box next to the offer they are interested in. Sometimes, the boxes are pre-checked, and the visitor has to uncheck those they don’t want. This is referred to as "Opt Out", and is frowned upon by many, since the person filling out the form isn't really "requesting" the information, in an active sense. Finally, when a lead has Opted In, they may be asked to confirm their sincere intentions via email or via a special web page to verify their desire to be contacted with more information. This is referred to as Double Opt-In. The higher the level of confirmation, the more expensive the lead is.

Will I be accused of spamming when contacting coreg leads?

The quality of the list plays a major factor in answering this question. First, even the best list will have some on it that forget they have asked for information and they will cry SPAM on any email they don’t immediately recognize. If your co-reg leads are Single Opt In or Double Opt In, the odds decrease dramatically. Opt Out leads are prone to problems because the prospects did not specifically request information (the box is already checked – they receive the info unless they “uncheck” the box). We recommend that you pay the premium and get Opt In email leads instead of Opt Out to protect yourself.

How fast can I build an opt-in email list using co-reg leads?

It depends on which source you go to, but it’s safe to expect at least a couple of weeks or more for most. The reason is that the ad needs to be placed and the names need to be sent to you. Depending on how many names you need, the traffic on the site, and the desirability of your offer, you could get your list order filled within a week or two. If your order is not filled within a reasonable period of time, the co-registration leads vendor may pull your ad and replace it with someone else’s. This is especially true at high demand sites that only have a limited number of spots.

In what format will list of coreg leads be forwarded to me?

This varies by the source. Each can have several file formats. However, the usual fields gathered include: Firstname [tab] Lastname [tab] E-mail [tab] IP [tab] Timestamp. The most common format for leads delivery is a comma delimited or tab delimited CSV file, which is readable by almost any autoresponder, and almost any spreadsheet.

How do I contact my coreg leads?

When you contact your leads for the first time, they may not know who you are, or even remember that they have requested information. Use a quality autoresponder to mail out to your list and make sure you follow through on what they were expecting to receive. If you offered them a free report on credit repair, that is what they are expecting. Make sure your autoresponder offers them an easy way to remove themselves if they don’t want to receive emails from you. You need to study the law and take responsibility for your own compliance with it.

What kind of sites can coregistration build lists for?

You can find a source for almost any kind of list you care to build: newsletters, ezines, affiliate programs, network marketing. You may find that some sources will have restrictions on Adult sites, or lists with offensive or controversial subject areas. Also, known spammers can expect to be rejected.

I represent a network marketing or business opportunity, can I use co-reg leads?

Yes! Visit www.NitroListBuilder.com and check out my 100,000 Opt In Email Leads lists priced at just a PENNY each. You will have a huge list instantly at a price you can’t beat. I use only the highest quality co-registration leads services, and give you the information you'll need to structure a successful campaign.

I want to promote a product or service that costs money. Does this matter?

No. But many marketers will offer something for free to the list to entice a greater response and build a relationship. Some sources allow you to list a price in your ad, which will decrease the number of curiosity seekers – this is known in the lead business as a "disqualifying ad". The idea is that if your service sells for $500, you don’t want to pay to recruit people who are unwilling to spend $5.

Can I offer my coregistration email list something other than what they responded for?

Yes, but you should expect a higher rate of spam complaints, and you should remind your prospects about the ad they did respond to when contacting them for the first time. Thereafter, you can offer them anything you like. This really isn't a good policy, however. Think about it. If they requested information on dog grooming, why would they respond to your offers about how to make money online, or buy your latest vegetarian cookbook? For instance, if you buy work from home leads from me at Nitro List Builder, you are dealing with "opportunity seekers". They aren't interested in buying some gadget, or in visiting the latest xxx-rated site .... they want to know how to make money. Tell them!

May I resell my co-reg leads?

Often, the answer is no, but you should check with the specific provider you choose before hand.

Is targeting a particular country or region possible?

Frequently not, but sometimes. However, you should check with the source first.

How often should I contact coreg leads?

As often as you like. Generally, you purchase the right to the lists and they are then your property. However, we recommend you only contact your list with valuable information that they are interested in. Sending too many or unrelated emails may cause people to request to be removed from your list. Personally, I wouldn't email to the list more than twice a week, and then only if it were double opt-in. For a single opt-in list, I would email them every four or five days for a total of six to ten times. The list you really want to concentrate on is your double opt-ins, since they have more actively raised their hands and said "yes" to your information. The next step is to get them to do the same for your offer.

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